HELPING BURNT OUT BUSINESS LEADERS TAKE BACK CONTROL OF THEIR HEALTH & FITNESS

“James’ approach is truly transformative”

HELPING BURNT OUT BUSINESS LEADERS TAKE BACK CONTROL OF THEIR HEALTH & FITNESS

YOU KNOW SOMETHING HAS TO CHANGE

On paper – things are great.

 
You have the house, car, and business or career you wanted. But the reality is you’ve neglected yourself for a long time. 
 
You’ve told yourself it’s been a necessary sacrifice, but you’re at a point where enough is enough: 
 
 ❌ You’re catching yourself getting out of breath running up the stairs.
 
❌ You’re devoid of energy in the evenings
 
❌ You’re struggling to recognise the guy looking back at you in the mirror. 
 

THE DESIRE IS THERE

✅ You want to be more active with your kids without feeling like you’ll keel over. 
 
 ✅ You want to get back into the clothes in your wardrobe that no longer fit. 
 
 ✅ You want to feel more confident in how you look
 
But every time you try to sort this out, work inevitably takes over, and you lose any progress you’ve made.
 
So, how do you get this sorted when you’re already stretched thin between work and family? 
 

YOU KNOW SOMETHING HAS TO CHANGE

On paper – things are great.

You have the house, car, and business or career you wanted. But the reality is you’ve neglected yourself for a long time. 
 
You’ve told yourself it’s been a necessary sacrifice, but you’re at a point where enough is enough: 
 
 ❌ You’re catching yourself getting out of breath running up the stairs.
 
❌ You’re devoid of energy in the evenings
 
❌ You’re struggling to recognise the guy looking back at you in the mirror. 
 

THE DESIRE IS THERE

✅ You want to be more active with your kids without feeling like you’ll keel over. 
 
 ✅ You want to get back into the clothes in your wardrobe that no longer fit. 
 
 ✅ You want to feel more confident in how you look
 
But every time you try to sort this out, work inevitably takes over, and you lose any progress you’ve made.
 
So, how do you get this sorted when you’re already stretched thin between work and family? 
 

TIME IS AGAINST YOU

The pressures on your time have never been higher.

But your energy levels, health and body weight have never been worse.

I understand that it can feel impossible to balance work, family, and health at this stage of life.

But there is a way to take back control.

And that’s what my coaching programme, 
The Infinite Game®, will help you do. 

WHY IS IT CALLED THE INFINITE GAME?

WHY IS IT CALLED THE INFINITE GAME?

You’re not going to get this sorted using restrictive diets, fat loss supplements or hours of punishing cardio. 

Those are short-term solutions for results that NEVER last. 

It’s about being fit, strong and healthy all year round.

For ourselves and our family. 

It’s an infinite game that is unwinnable; as such, you need a system that enables you to keep playing it. 

The Infinite Game® is that system. 

It’s the cycle of endless refinement and continuous improvement for results that last. 

WHO IS IT FOR?

The Infinite Game® is for men over 40 who have sacrificed their health for professional success.

So, if you are:

✅ Short of time between work and family

✅ Building a wardrobe of clothes that no longer fit 

✅ Unhappy with the guy looking back at you in the mirror

✅ Worried about how this plays out over the next 10 years

✅ Unsure how to start 

This is for you. 

HOW DOES IT WORK?

The Infinite Game® is a coaching programme moulded around you, with multiple layers of support and accountability to guarantee your results and keep you on track. 

I will show you:

✅ How to eat to lose weight & improve your health & longevity. 

✅ How to train to get stronger, leaner, fitter and mobile without spending hours in the gym 

✅ How to develop the habits needed to sustain these results INDEFINITELY. 

The programme is drip fed to you day by day to avoid overwhelm and keep you on track. 

WHAT RESULTS WILL YOU GET?

🚀 10-15+ kg reduction in body fat 

🚀 Increased confidence, self-esteem and self-image 

🚀 Supercharged energy levels at work and home

🚀 A level of physicality you can be proud of

🚀 A sustainable system enabling you to keep your results INDEFINITELY

WHY ME?

I’m a chartered Physiotherapist, personal trainer, nutritionist and behavioural change coach, having worked in the industry for 20 years. 

I’ve worked with celebrities, professional athletes, high-level executives and CEOs, helping them optimise their health and fitness. 

And now, that wealth of knowledge has been poured into my coaching programme, The Infinite Game®. 

I coach a select handful of men a month, getting them out of the rut and back firing on all cylinders. 

It’s the fork in the road that will change your health and fitness for good.

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SUCCESS STORIES

Have a listen to what others are saying about The Infinite Game®

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Phase 1:

AWARENESS

Setting the scene for the programme. 

 

  • Onboarding – getting you set up to hit the ground running.
 
  • Time audit – identifying bottlenecks and limitations. 
 
  • Food audit – likes, dislikes and non-negotiables. 
 
  • Measurements – data collection so we can accurately track progress. 

Phase 2:

ACTION

 Jolting you out of the rut.

 

  • Flexible Dieting – weight loss made easy.

 

  • The Training System – bespoke training plan for home or gym.

 

  • The Infinite Game Mindset – cultivating unshakeable discipline. 
 
  • The Core Habits – setting up your repeatable, sustainable system. 

Phase 3:

AUTONOMY

Setting you up for long-term success once the programme has finished. 

 

  • How to stay on track effortlessly over holidays, Xmas & work travel.

 

  • How to build your own training programmes so you’ll never need a programme written for you again. 

 

  • Identifying your PURPOSE. Clear direction ensures you never go backwards. 

WHO IS IT FOR?

Business leaders, high-level executives, and professionals. 

✅ Men who are willing to invest in their health and well-being. 

✅ Men who are looking to draw a line in the sand and step into a new version of themselves. 

✅ Men looking for lasting change. 

 

Our programme specialises in helping high performers thrive with their health & fitness, and regain a level of control over their body that has previously felt out of reach. 

Our systems are specifically designed to fit into a busy schedule. 

If you’re tired of feeling the way you do, and you’re ready for change, this is for you. 

WHO IS IT NOT FOR?

Young professionals.

This is not a quick fix or a program fixated on the ‘after’ photo. If you want to be shredded in 12 weeks by any means necessary, this is not for you. 

Penny pinchers.

This is not the cheapest programme out there, but our results speak for themselves. If you’re unwilling to invest the time, money, and energy to reach your goals, this programme is not for you. 

Men who are not willing to take responsibility. 

Your current situation is entirely your fault. And that’s a good thing – because it means you have the power to do something about it. Laying the blame at someone or something else’s door will not help you. 

Men who are not prepared to change. 

For change to happen, there has to be change.  If you’re unwilling to embrace that, this programme is not for you. 

NEXT STEPS

Frequently Asked Questions

The investment for the programme will depend on the level of support and length of the programme you require. That’s why the Strategy Call is an important part of the process. We can discuss what you require and look at your options for joining the programme. 

However, if price is your only criterion, there are plenty of cheaper generic programmes out there – this just isn’t one of them.

Click the ‘APPLY FOR COACHING ‘ button. This will take you to the application form, which takes less than 5 minutes to complete – this helps me prepare for our call. Fill it out and hit the ‘PICK A TIME’ button at the bottom. You’ll then be taken to a page to pick a time for our Discovery Call.

You’ll receive confirmation via email and txt. 

The Discovery Call is a 15 minute phone call where we talk through your application and explore if the programme is a good fit. If it is, we’ll organise a longer Strategy call, zia zoom, to go through the programme in depth. 

Absolutely – you can see more Success Stories here:

Success Stories

You can also connect with me on LinkedIn here:

James’s LinkedIn Home Page

Here you’ll see more Success Stories and recommendations.

Absolutely not. Lots of guys go through the programme training at home with very minimal equipment. The training programme is bespoke and written for you depending on your goals, time availability, and whether you’re training at home or in the gym. There is no minimum requirement for equipment or experience level.

Do you want:

✅ Personalised coaching

✅ Weekly coaching calls 

✅ 24/7 support, guidance & accountability

✅ Your own Infinite Game system built around you

✅ Transformative change with your health and body 

✅ Supercharged energy levels for work & home

If you have any questions or would like to speak to me direct please use my chat on WhatsApp button below

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